Creating Entertaining Videos for iPad
With the recent release of Apple’s newest shiny toy the iPad, I decided that today was a good time to write a post on what it means for video creators and filmmakers. First of all flash is not supported on the iPad, so online videos need to be encoded into the HTML5 format to be successfully played on the device. A few platforms are supporting the iPad including Brightcove
who always make it a mandate to allow all uploaded content to play on any screen capable of delivering videos.
It seems like not too long ago a video maker only had to create a piece of content and not worry about distribution and consumption because it was someone else’s job. But now with so many indie’s looking to build a brand without a large support team, everyone needs to get educated on how to get their content on devices like iPad’s and how it will look for viewers watching it.
I don’t think anyone should stress out about the issues I mentioned above, but as viewing experiences get more interactive there needs to be some initial planning for how to create an engaging experience that meshes well into the story.
Another thing to keep in mind is that attention spans are short both online and on mobile devices like the iPad. So if you create a video which doesn’t immediately grab a viewer’s interest in the first few seconds they are just a touch away from content more entertaining and worthy of their time.
HTML5 is still in its infancy, so if you expect to earn advertising revenue from the content you make available on the iPad, then the device may not be a good fit right now for your videos. I have heard of a couple ad solutions for HTML5, but I’m not convinced that the brand or ad format support is there just yet.
If you are unsure about making your videos compatible with the iPad, then perhaps the best thing to do is to sit back and see how this all plays out for video creators, filmmakers, and producers willing to take the early iPlunge first.