Lower Thirds

Comment

Comment by Steven Trauger on March 19, 2011 at 12:35am

I enjoy seeing them from a design viewpoint.  It's a turn-off and very distracting to me when I see a really great shot slapped with a not so good L3.  Perhaps it's big, blocky text, a poor background element, bad placement...whatever--it just ruins the professional essence of the entire frame.  On the other hand, if there is an easy-to-read L3 boasting an intriguing/classy design or cutting-edge but not cheesy mograph/layout characteristics, it may strengthen the overall production value of the program.  In my mind I will sit there and think, hmm, a team that cares about the quality of their content & the branding of their program/image.  That's what I think about when I take it all in (kind of nerdy but then I have a critical eye and watch with a very different purpose/angle than your average home viewer).

Comment by Pierre Samuel Rioux on March 14, 2011 at 2:20am

 

I think lower thirds it's like music, too much it's too much.

Some time it's need to be more discrete.People read what you put on the screen any way.

It's very strong at TV because it's hypnotize the viewer.