The Ad Agency Rumor Advertising was challenged by Kohl's charitable arm to come up with a fun and fresh way to show that being safe is cool. Rumor partnered with Savvy Productions Utah Video Production to ensure that their vision would come to life.
The end result is fun animated graphics interacting with live action footage of kids. These cool and fresh graphics enhance the TV commercial and give it a happening vibe. For more information check out: http://kohlscarefulkids.com/