The Ad Agency Rumor Advertising http://www.rumoradvertising.com/ was challenged by Kohl's charitable arm to come up with a fun and fresh way to show that being safe is cool. Rumor partnered with Savvy Productions http://savvy-productions.com/ to ensure that their vision would come to life.
The end result is fun animated graphics interacting with live action footage of kids. These cool and fresh graphics enhance the TV commercial and give it a happening vibe. For more information check out: http://kohlscarefulkids.com/