WaterAid - The Sound

This video has been made for WaterAid as part of the YouTube Cannes Young Lions Ad Contest. It promotes WaterAid's summer campaign "Don't let it drop" putting pressure on world leaders to seriously address the global water and sanitation crisis.

Sign online petition at http://www.wateraid.org/drop

10 years ago at the UN Millennium Development Goals (MDGs) summit, world leaders made a promise to tackle world poverty. Its imperative that world leaders keep their promises, specifically about water and toilets.

World leaders: Don't let it drop. We demand water and toilets for all.

In September 2010, world leaders will meet in New York to address progress towards meeting the MDGs. With just five years to go until these targets should be met, it is vital that efforts are seriously increased in order to fight world poverty.

We demand that global leaders take action on the water and sanitation crisis to help the billions of people trapped in poverty.

Water and sanitation are cross-cutting issues that underpin all aspects of human development, including health, education and economic prosperity. Without addressing the water and sanitation crisis, progress in other areas of development are seriously undermined.

The neglect of this vital area of human life ignores what the world already knows about sustainable development - you can't build a healthy productive society when people have nowhere safe to go to the toilet and are without access to clean water.

4,000 children will continue to die of preventable water-related diseases every single day, due to not having access to clean water or sanitation, until the MDG target for water and sanitation is met in full.